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Seller's Guide

Seller's Guide to East Texas Real Estate

Pricing strategy, professional marketing, and a proven process. Here's exactly how we get your East Texas home sold for top dollar.

When it's time to sell, you need a team that knows your market inside and out. Kirby & Co Realty Group has deep roots in the East Texas real estate market: we know what buyers are looking for, what comparable homes are selling for, and how to position your property for maximum value. Our sellers consistently receive offers at or above asking price because we combine local expertise with professional marketing.

28-42 Days Typical days on market for a well-priced Tyler home
5-8% Typical total seller costs as a share of sale price
100s Of syndication sites your listing reaches
20+ Years of East Texas comps behind your price
Our Process

How We Sell Your Home

From pricing strategy to closing day, every step is designed to maximize your return.

1. Price It Right

We pull comps, analyze the data, and position your home to attract serious buyers. The right price in the first weeks beats chasing the market down later.

2. Market It Professionally

Professional photography, MLS exposure, social media, internet syndication, signage, brochures, and photo flyers. Your home gets maximum visibility.

3. Negotiate & Close

From offer review to inspection negotiations to closing coordination, we're your advocate at every step, keeping you informed the whole way.

Marketing In Action

Photography That Actually Sells the Home

Listings sell faster when buyers can picture themselves there. We shoot every home professionally. Below: real interiors from recent Kirby Custom Homes builds we've marketed.

Why It Matters Who Lists Your Home

List With Kirby vs. FSBO vs. Average Agent

The cost difference is real, both ways. Here's the side by side.

What you get List With Kirby & Co FSBO (For Sale By Owner) Average Agent
Professional photographySometimes
MLS listing & nationwide syndication✕ flat-fee only
Pricing strategy backed by 20+ years of compsVaries
Buyer pre-screening before showingsVaries
Negotiation experience on contract termsVaries
Inspection & appraisal negotiationVaries
Showings managed for you
Family realtor + builder partnership (Kirby Custom Homes)
Local-first social and email marketingVaries

Agent-listed homes sell for roughly 13% more on average than FSBO. Source: National Association of Realtors 2024 Profile of Home Buyers and Sellers.

Pre-Listing Prep

Where to Spend, Where to Skip

The best return comes from small, high-impact work, not big renovations.

Spend here (high ROI)Skip these (rarely pay back)
Fresh interior paint in neutral colorsMajor kitchen or bath renovations
Landscape refresh and curb appealAdding a pool
Light-fixture upgrades in dated roomsAnything that raises the home more than 60 days
Decluttering and a deep cleanWallpaper or strong color choices
Carpet cleaning or replacement if neededPremium appliances buyers might not value
Stephanie McLean Kirby, Broker Associate, Kirby & Co Realty Group
Your Listing Agent

Stephanie McLean Kirby

Broker Associate · CRS · Certified Luxury Agent · Farm & Ranch Specialist · Relocation Specialist

Two decades selling East Texas homes across Tyler, Longview, the lakes, and the I-20 corridor, with 25 years in relocation and a farm-and-ranch specialty. Stephanie's husband Darren owns Kirby Custom Homes, so sellers who want to upsize or downsize into a custom build stay with one family team.

Talk to Stephanie about listing

Common Questions

What Sellers Ask First

How long does it take to sell a home in Tyler?

Median days on market in early 2026 is 28 to 42 days for properly priced and prepared homes in Tyler-area neighborhoods. Luxury homes in The Cascades, Hollytree, and Lake Palestine waterfront typically take 60 to 120 days because the buyer pool is smaller. Mispriced homes can sit indefinitely.

What does it cost to sell a home in Texas?

Typical seller costs include real estate commissions (now negotiated separately post-NAR settlement), title insurance, closing costs, prep and staging, and any negotiated repairs from inspection. Total seller costs typically run 5 to 8 percent of sale price depending on the commission structure agreed up front. We walk through the math during the listing consultation.

Do I need to renovate before listing?

Almost never. The best ROI items are paint, decluttering, a deep clean, lighting upgrades, and curb appeal. Major renovations rarely pay back at sale; we'd rather price the home accurately than have you spend $30,000 on a kitchen to recover $18,000 of it.

When is the best time to list in East Texas?

March through June is the strongest window for buyer demand, driven by family relocation timing and school calendars. That said, well-prepared homes sell year-round in Tyler. The right time to list is when your home is ready.

Thinking About Selling?

Get a free, no-obligation market analysis of your home. We'll show you exactly what your property is worth in today's market.

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